How Does TEW Design Studio Approach Commercial Interior Design?
Step into the world of TEW Design Studio, led by the visionary owner, Rima Nasser, and discover a renowned design studio celebrated for its diversity and expertise in transforming boutique businesses and residential spaces. Based in North Carolina, TEW Design Studio is an interior design firm specializing in crafting uplifting and livable spaces, reflecting the inherent beauty of a unique personality. TEW Design Studio has established itself as a leader in the industry, pushing the boundaries of design and crafting awe-inspiring environments that leave a lasting impression. From the captivating revitalization of Samuel Cole Salon to the enchanting ambiance of Asali Desserts & Cafe, TEW Design Studio’s expertise in crafting welcoming and comfortable interiors elevates each space to new heights.
In this blog, we dive into TEW Design Studio’s strategies for executing commercial projects, unveiling the secrets behind their selectivity and boutique design expertise. Join us on an inspiring journey as we explore TEW Design Studio’s unique philosophy, where creativity and functionality converge to create remarkable commercial spaces, and discover why TEW Design Studio is a highly sought-after partner in the industry.
Securing Commercial Interior Design Projects
Rima Nasser and her team of diverse interior designers have garnered an impressive portfolio of commercial projects through effective marketing and client referrals. Their diverse team, distinctive style, and reputation speak volumes, attracting business owners looking to transform their establishments. Through strategic collaborations with local magazines and a strong online presence, TEW Design Studio has successfully positioned itself as the go-to interior design studio in Raleigh, North Carolina.
Selectivity in Commercial Interior Design Projects:
TEW Design Studio’s discerning approach to commercial projects sets them apart. Rather than taking on every opportunity, TEW Design Studio chooses boutique businesses aligning with its design philosophy. The emphasis is on building strong relationships and collaborating directly with business owners. This selectivity ensures a shared vision, fostering a productive and enjoyable design process for both parties.
The Limitations of TEW Design Studio's Commercial Portfolio:
While TEW Design Studio excels in boutique business transformations, they have consciously decided not to undertake large corporate office projects. The studio acknowledges its capacity limitations and the specific expertise required for boutique design. TEW Design Studio ensures its clients receive the utmost attention and dedication by focusing on boutique businesses, resulting in exceptional experiences and incredible transformations.
Boutique Business Interior Design Philosophy:
TEW Design Studio’s design philosophy focuses on creating commercial interiors with warmth, comfort, and a homely atmosphere. Unlike traditional commercial spaces that may feel polished and rigid, TEW Design Studio’s expertise lies in crafting environments that welcome customers and make them feel at ease.
In episode 18 of the Design Time: From the Floor Up video podcast, Lindsay Wilson, an esteemed North Carolina home stager, engages in a captivating interview with Rima Nasser, the visionary behind TEW Design Studio. During the episode, Rima reflects on her approach to boutique interior design, mentioning, “A lot of people come to us looking for their business to be reflected as welcoming and homey. They don’t want that super polished and stiff commercial interior. They want it to feel more comfortable.”
By infusing residential design elements, these Raleigh interior designers bring a unique charm to boutique businesses, catering to the desires of business owners and their target audiences.
Asali Desserts & Cafe: A Captivating Metamorphosis of Ambience and Flavors
One of TEW Design Studio’s notable commercial projects is Asali Desserts & Cafe. This unique undertaking showcases their talent for creating extraordinary spaces. Located in Cary, Asali Desserts & Cafe holds a significant place in Rima Nasser’s heart, as the owners share her Palestinian heritage. This connection adds a personal touch to the project and enhances the overall design process.
When working on Asali Desserts & Cafe, Rima Nasser and her interior design experts sought to incorporate elements that would reflect the owners’ cultural background and vision. Rima’s approach goes beyond surface-level aesthetics; she takes the time to understand the owners, their families, and the story behind their businesses. By asking insightful questions and focusing on what is important to them, Rima uncovers valuable insights that guide the design process.
Rather than starting with typical design inquiries like favorite colors, Rima Nasser explores deeper aspects, such as family, values, and long-term business goals. This approach allows her to create spaces that are not only visually appealing but also aligned with the owners’ aspirations and target clientele. Asali’s owners, Hanadi and Jamaal, emphasized the importance of comfort, hominess, and a welcoming atmosphere, which became the foundation for TEW Design Studio’s design decisions.
“While brainstorming names for their new venture, Hanadi and Jamaal combined their last names, Asad and Ali, to form “Asali.” They quickly discovered that Asali is also the word for “sweets” and “honey” in both Arabic and Persian. The couple took this happy coincidence as a sign of good luck and, seeing an opportunity to seize their dream, Asali Desserts was officially founded in 2001.” – Asali Desserts & Cafe
One standout feature of Asali Desserts & Cafe is the incorporation of a traditional Palestinian embroidery design. Inspired by a dress owned by the cafe’s owner, TEW Design Studio collaborated with a graphic artist to transform the embroidery into a pixelated pattern.
“It was a dress that the owner had, and she really wanted to incorporate it somehow. So we worked with a graphic artist and he blew it up and made it look more pixelated. We really wanted it to be special,” Rima Nasser mentions during the Design Time: From the Floor Up video podcast. This collaboration resulted in incorporating a unique Palestinian design, adding cultural significance and creating a striking focal point within the cafe.
TEW Design Studio’s attention to detail extends to the choice of furniture and materials in Asali Desserts & Cafe. The use of clear acrylic chairs and a dusty rose-colored sofa adds a touch of elegance and sophistication to the space. The combination of black and white tiles further enhances the overall color scheme, creating a visually pleasing and harmonious environment.
The transformation of Asali Desserts & Cafe took place in 2019, several months before the pandemic brought significant changes to the hospitality industry. Nonetheless, TEW Design Studio’s design stands the test of time, showcasing its ability to create visually beautiful and functionally appealing spaces.
TEW Design Studio’s work on Asali Desserts & Cafe exemplifies their dedication to understanding their clients personally and translating their vision into a stunning commercial interior. By weaving together cultural elements, meaningful design choices, and a focus on client values, Rima Nasser and her interior designers ensure that each project becomes a unique and memorable experience.
Samuel Cole Salon: A Stunning Transformation of Design and Style
Completing a commercial project like Samuel Cole Salon presents its own set of challenges. TEW Design Studio’s interior design team had to work within the salon’s closing hours, often after closing time, during the night, or on weekends when the salon was closed. Additionally, the team had to ensure minimal disruption and maintain a clean and organized workspace. The salon’s size is approximately 4,000 to 5,000 square feet, making it a spacious and impressive hair salon.
Overall, Samuel Cole Salon exemplifies TEW Design Studio’s ability to undertake diverse commercial projects successfully. The salon’s transformation showcases the studio’s keen eye for design and attention to detail, resulting in a beautiful and functional space for the salon owners and their clients.
“We will always do our best to maintain a warm, creative environment that clearly reflects our passion for our craft.” – Samuel Cole Salon
Creating Unforgettable Experiences With Interior Design
TEW Design Studio’s approach to commercial interior design is a testament to its commitment to elevating spaces and creating extraordinary experiences for boutique businesses. Their marketing strategies, selective project approach, and boutique design philosophy make TEW Design Studio a preferred partner for Raleigh business owners seeking to transform their establishments into welcoming and comfortable spaces. Whether it’s a hair salon or cafe, TEW Design Studio’s expertise in creating unique, homely commercial interiors is second to none. Consider Rima Nasser and her team of interior design experts when embarking on your own commercial design project, and elevate your space to new heights. If you’re a Raleigh business owner who wants to connect with TEW Design Studio, visit the TEW Design Studio website today.
