Floorily CoreLogic LVP Flooring Trends 2023 Popular Luxury Vinyl Colors

What Floor Colors Are Most Popular?

Once upon a time, flooring trends were a lot simpler. As we step further into 2023, there’s a dizzying array of floor colors to choose from. But fear not because we’re here to guide you through the maze. Luxury vinyl flooring is making a statement in 2023’s design world. But why is it becoming the most popular flooring in new homes? It’s simple – luxury vinyl plank (LVP) offers the perfect balance of durability, style, and affordability. Now, let’s dive into the real star of the show – the most popular luxury vinyl colors of 2023. 


Are you a fan of light wood or anything whitewashed? How about warm brown or a cool-toned medium gray? These are the colors that everyone is talking about and for a good reason. Each shade offers unique design possibilities, so it’s worth taking the time to consider which one is right for your space.

Popular Luxury Vinyl Colors

Ready to add some pizzazz to your space? Here are the seven most popular luxury vinyl colors that are taking the world by storm in 2023: 

Light Brown

There’s something undeniably inviting about a light brown hue in a space – like a hug for your home. Plus, it’s a versatile color that can complement any decor style, whether you prefer a classic, traditional look or something more sleek and modern. And if you’re looking to update your flooring, you’re in luck: light brown floors are the top-tier trend on the list of popular luxury vinyl colors, with everyone clamoring for that coveted aspen wood look or beech-inspired vibe. Trust us, there’s nothing like the natural, wood-like appearance of blonde luxury vinyl flooring to make any room feel fresh, cozy, and absolutely dreamy.

Our Top Color Choice: Four Seasons

CoreLogic Easy Street LVP Four Seasons Living Room Flooring 12mil

Looking for a light brown flooring option that’s equal parts stunning and contemporary? Look no further than CoreLogic’s Easy Street Series, featuring the gorgeous Four Seasons floor color. With creamy beige tones that emulate the natural look of light wood, this flooring is the perfect choice for upgrading your home. And the best part? With its smooth, minimal graining and almost knot-free finish, Four Seasons adds just the right amount of character to any space without overwhelming it. 

Medium Brown

If you’re on the hunt for a color that’s as timeless as it is versatile, medium brown luxury vinyl flooring is the way to go. With its neutral hue, this flooring option can complement almost any decor style, from rustic to contemporary and everything in between. Medium brown floors offer a practicality that matches its aesthetic appeal, thanks to its ability to easily hide dirt and stains. That makes this floor color the perfect choice for busy households or high-traffic areas where spills and messes are a fact of life. 

Our Top Color Choice: Winding Brook

CoreLogic Easy Street LVP Winding Brook Living Room Flooring 12mil Flooring Trends

The stunning Winding Brook luxury vinyl plank flooring in CoreLogic’s Easy Street Series is a medium brown option with hints of red and green that add a rustic, natural charm to any room. This floor color evokes a sense of warmth and coziness, creating a welcoming atmosphere. And with its unique visual appeal, thanks to the wood-like graining and knotting throughout, Winding Brook is the perfect choice for anyone seeking to add a bit of personality and character to their floors. 

Medium Gray

Gray floors are still a hot commodity – and it’s not hard to see why! For those who love a sleek and modern look, medium gray luxury vinyl flooring is the perfect choice. This floor color adds a cool and sophisticated touch to any space, creating an air of understated elegance that’s hard to beat. And thanks to its minimalist appearance, medium gray flooring can pair beautifully with bold and bright accents, making it a versatile choice for any style of decor. With its ability to freshen up any room and lend it a contemporary edge, gray hues are a must-have for anyone looking to keep their space up-to-date and on-trend. 

Our Top Color Choice: Urban Glaze

FloorsPlus Floorily SPC LVP Floor 12mil 20mil Urban Glaze Grey Luxury Vinyl Plank Herringbone Wood 2023 Flooring Trends
If you’re on the hunt for a flooring option that’s truly unique and modern, look no further than our Urban Glaze waterproof SPC flooring in the Herringbone Wood Series. This medium gray colorway boasts a bold and distinctive herringbone pattern that adds depth and interest to any space. Whether upgrading your basement, kitchen, or living room, this flooring option will make a statement and leave a lasting impression on all who see it. 

Light, White Wash

For those seeking flooring trends that are light, bright, and oh-so-airy, consider light, whitewashed luxury vinyl flooring. This flooring option is ideal for creating a clean, luminous vibe in your home. And when paired with light and breezy decor, white wash luxury vinyl flooring can truly shine, creating a refreshing and rejuvenating atmosphere. This floor style adds just the right amount of interest thanks to its minimalism without overpowering the space. For those who crave a milky, pale aesthetic, why not bring a touch of airiness to your floors with a whitewashed luxury vinyl?

Our Top Color Choice: Maui Cloud

20 mil EIR PRO Series Luxury Vinyl Plank Floor FloorsPlus Maui Cloud LVP Whitewashed Gray
Maui Cloud in the EIR PRO Series is our pick for an almost white floor with a cool-toned touch. With its light, airy gray color and whitewashed appearance, Maui Cloud evokes a sense of calmness and tranquility, making it an excellent choice for a bright aesthetic. This floor offers a unique look thanks to its distinctive EIR (Embossed-in-Register) texture that mimics the look and feel of natural wood grain. Maui Cloud is ideal for creating a clean, minimalist space that pairs well with various decor styles, from modern to coastal. 

Dark Brown

Consider a rich dark brown if you crave flooring trends that ooze boldness and drama. This opulent shade imparts a sense of sophistication and refinement to any space, elevating it to new heights of elegance. Paired with warm and sumptuous decor, it creates a striking contrast that radiates a sense of comfort and luxury. The deep and luscious hue of dark brown adds to the list of 2023’s most popular luxury vinyl colors.

Our Top Color Choice: Emerald Coast

Emerald Coast Bedroom Dark Brown LVP Luxury Vinyl Flooring Trending Floor Colors

CoreLogic’s Emerald Coast LVP floor color in the LUXEPlank ENHANCED Series embodies the natural beauty of hardwood with its dark brown shades, resembling the velvety texture of dark chocolate. The planks exude warmth and depth, casting a spell of comfort that enchants any room with a homey, relaxing ambiance. The authentic wood-like texture is complemented by unique knots and organic graining that impart a touch of rugged charm. Emerald Coast’s rustic appearance creates a stunning contrast against modern furniture, infusing dimension into any space.

Light Gray

Light gray luxury vinyl flooring is the chameleon of flooring colors – it effortlessly blends with any style, from the cozy and rustic to the sleek and modern. The understated beauty of light gray can make a statement on its own or serve as a perfect canvas for colorful accents and furniture. Its cool, calming tones provide a refreshing and airy feel to any space, making it a popular choice for those who want to create a relaxed atmosphere.

Our Top Color Choice: Silver Seagull

Floorily Signature Longboard Series Whitewashed Gray Wood Floors Silver Seagull LVP Luxury Vinyl Plank Flooring Trends 2023
Step into the world of modern elegance with Silver Seagull waterproof SPC flooring in our Signature Longboard Series. The soft and soothing light gray hue, complemented with stunning whitewashed highlights, creates a contemporary and inviting ambiance. The clean and sleek graining adds a touch of sophistication. At the same time, the cool tones make it versatile for any interior design style. Silver Seagull lights up any space with its captivating and modern appeal. 

Dark Gray

Ready to add some moodiness to your home? You might fall in love with dark gray. And yes, it’s still trending as one of the most popular luxury vinyl colors! With its sleek and edgy appeal, this hue brings a touch of sophistication and elegance to any space. Its versatility allows it to work well with cool and contemporary decor, making it a popular choice for modern interiors. The moody hue of dark gray flooring can add depth and drama to any room, creating a unique atmosphere. Whether you want to make a statement or create a cozy and inviting space, dark gray flooring is a trend worth embracing.

Our Top Color Choice: Nature’s Trail

Floorily Natures Trail CoreLogic LVP Luxury Vinyl Floors Dark Gray Flooring 2023

Nature’s Trail in CoreLogic’s Easy Street Series offers a fresh and modern vibe with minimal dark gray knotting and natural graining. The subtle light gray highlights add a touch of sophistication to the overall look. The balance between the neutral and edgy tones creates a versatile flooring option that can adapt to any decor style. Nature’s Trail has a stylish design, making it an ideal choice for contemporary and trendy flooring. 

Popular 2023 Floor Colors: Final Thoughts

As we look to the future of popular luxury vinyl colors, 2023 flooring trends are all about versatility and creating a timeless aesthetic. From light and airy vibes to bold and moody hues, there’s a color to suit every taste and style. 

Gray tones continue to dominate as a go-to neutral, with shades ranging from ultra-light to deep and dark. Light gray adds elegance and sophistication to any space, while dark gray creates a dramatic and edgy vibe. Meanwhile, warm and rich browns offer a cozy and comforting feel, while light, whitewashed options evoke a beachy, relaxed atmosphere. But the color on the top of everyone’s list? It’s anything in the light brown realm. 

No matter the color, luxury vinyl flooring provides five main benefits, making it a practical choice for any home. 

Author

  • Sarah Dyer

    Sarah is the Communications Manager at Floorily. With a strong background in digital marketing, she develops strategies and marketing material to help grow and promote Floorily. In her free time, Sarah enjoys camping, hiking, and being a passenger on flights flown by her aviator husband.